bakery insights

Desserts

Who Buys Sugar-Free Cakes and Why It Matters

Key Takeaways Demand for sugar-free cake in Singapore is driven by more than medical needs. Buyers include health-conscious individuals, corporate planners, and families managing dietary restrictions. Taste expectations have improved, making sugar-free options more viable within the wider cake market. Purchase decisions are often situational rather than habitual. Cake shops position sugar-free options as inclusive […]

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